Public Relations and AdvertisingCERTIFICATE PROGRAMMES

LaSalle Programmes

USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

PUBLIC RELATIONS AND ADVERTISING BACHELOR`S (FIRST CYCLE) DEGREE PROGRAMME
Qualification Awarded	Length of Programme (Year)	Total Number of ECTS Credits	Type of Education	Level of Qualification & Field of Study
Bachelor's (First Cycle) Degree	4	240	Full Time	TQF Qualification Type: Academic TQF, TQF-HE, EQF-LLL, ISCED (2011): Level 6 QF-EHEA: First Cycle Yönelim: Academic Sınıflandırma (ISCED 2013):022 Temel Öğrenme Alanı:22 Kategori: Ana Yeterlilik

TYYC & PROGRAM OUTCOMES MATRIX

(Learning outcomes of all education and training programmes our university is offering are designed taking into account of the descriptors of the relevant level of Turkish Qualifications Framework for Higher Education (TQGF-HE) as well as those of its narrow field.)

(The Relationship between Programme Learning Outcomes (PLOs) and relevant TQF-HE Level and Field Descriptors is shown by two different matrices.)

TQF-HE LEVEL 6 ( BAHCHELOR`S DEGREE, FIRST CYCLE) DESCRIPTORS

KEY PROGRAMME LEARNING OUTCOMES (KPLOs)

TQF-HE LEVEL 6 NARROW FIELD (NF) DESCRIPTORS

NP:22 - HUMANİTİES

KPLO1

KPLO2

KPLO3

KPLO4

KPLO5

Knowledge (Described as Theoritical and/or Factual Knowledge.)

-Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources.

- Have advanced theoretical and practical knowledge that is supported by course materials, applied instruments, research methods and techniques used in field studies and other resources, including up-to-date information based on the competences acquired in the field of humanities.

Skills (Describe as Cognitive and/or Practical Skills.)

-Use of advanced theoretical and practical knowledge within the field.

- Use advanced theoretical and practical knowledge they acquire in the field of humanities.

-Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field.

-Use, analyze and apply advanced knowledge and skills they acquire in humanities for education, research and social service purposes.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

-Conduct studies at an advanced level in the field independently.

-Work independently or assume responsibility as a team member to solve unpredicted and complex problems encountered in the field of humanities.

-Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field.

-Plan activities for professional development of their subordinates.

-Planning and managing activities towards the development of subordinates in the framework of a project.

-Plan personal and institutional development, using the knowledge and skills they acquire in the field of humanities.

-Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach.

-Critically evaluate knowledge and skills they acquire in the field of humanities.

-Determine learning needs and direct the learning.

-Define learning needs of their subordinates, and manages learning processes.

-Develop positive attitude towards lifelong learning.

-Adopt a positive approach to lifelong learning.

-Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.

-Gather, analyze and interpret knowledge in the field of humanities, and communicate this knowledge to related individuals and institutions.

-Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security.

-Comply with ethical values in practices related with humanities.

-Consider the universality of social, cultural and artistic rights in the field of humanities; have an awareness of social justice; protect historical and cultural heritage; and give importance to social and cultural values.

-Carry out interdisciplinary research in the field of humanities.

-Participate in and comply with quality management and quality processes.

-Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field.

-Impart knowledge and communicate their opinions to institutions related with humanities; offer theoretical and practical solutions to problems.

-Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data.

-Support their solution proposals to problems concerning humanities with qualitative and quantitative data, and communicate these data through various media to specialist and nonspecialist individuals and institutions.

-Organize and implement project and activities for social environment with a sense of social responsibility.

-Participate in various social, cultural and artistic events held in the field of humanities.

-Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level.

-Follow the knowledge in humanities and communicates this knowledge to specialist and non-specialist individuals and institutions by speaking at least one foreign language at B1 level, as 1. gather, analyze and interpret knowledge in the field of humanities, and communicate this knowledge to related individuals and institutions. 2. comply with ethical values in practices related with humanities. 3. consider the universality of social, cultural and artistic rights in the field of humanities; have an awareness of social justice; protect historical and cultural heritage; and give importance to social and cultural values. 4. carry out interdisciplinary research in the field of humanities. 5. participate in and comply with quality management and quality processes. defined by the European Language Portfolio.

-Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge.

-Use computer software and information and communication technologies required by the field of humanities at the advanced level

TQF-HE LEVEL 6 ( BAHCHELOR`S DEGREE, FIRST CYCLE) DESCRIPTORS	TQF-HE LEVEL 6 NARROW FIELD (NF) DESCRIPTORS TA:22 - HUMANİTİES	PROGRAM ÖĞRENME ÇIKTILARI
Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources.	1) Have advanced theoretical and practical knowledge that is supported by course materials, applied instruments, research methods and techniques used in field studies and other resources, including up-to-date information based on the competences acquired in the field of humanities.	1) He/She comprehends communication in all aspects. 1.1) He/She uses effective communication skills in business life. 1.2) He/She commands of internal communication concepts. 1.3) He/She has ability of written and verbal communication. 1.4) By comprehending the communicatitive meaning of semiotics he/she evaluates possition of it in the field of public relations and advertising 1.5) He/she knowledges about basic business functions. 2) He/She follows the developments in our country and the world. 2.1) He/She interprets the current literature by doing scientific research on Public Relations and Advertising. 2.2) He/She follows innovative developments in the field 2.3) By the knowledge acquired from the Art and History of Civilization lesson he/she realizes creative public relations and advertising campaigns.
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) Use of advanced theoretical and practical knowledge within the field. 2) Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field.	1) Use advanced theoretical and practical knowledge they acquire in the field of humanities. 2) Use, analyze and apply advanced knowledge and skills they acquire in humanities for education, research and social service purposes.	2) He/She follows the developments in our country and the world. 2.1) He/She interprets the current literature by doing scientific research on Public Relations and Advertising. 2.2) He/She follows innovative developments in the field 2.3) By the knowledge acquired from the Art and History of Civilization lesson he/she realizes creative public relations and advertising campaigns. 3) To apply the theoretical and conceptual information for the field of Public Relations and Advertising. 3.1) He/She plans the entire process of a public relations campaign 3.2) He/She plans the entire process of an advertising campaign. 3.3) He/She creates a crisis communication plan that includes proactive and reactive measures. 3.4) He/she interprets the theoretical and sectoral applications of traditional and new media planning. 5) S/he acquires the competencies that develop by the expectations of business world and the society defined as the institutional outcomes of our university on the advanced level in relation with his/her field. 5.1) Acquires the analyzing solving the problems and managing the conflicts. 5.2) Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary. 5.3) Has awareness for ethical and social responsivity. 5.4) By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way. 5.5) Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view. 5.6) Develops strategical, innovative and entrepreneurial ideas. 5.7) Acquires competence of managing the change. 5.8) Shows development personally and socially with and awareness for lifelong learning. 5.9) Follows advanced technologies and developments about digital transformation. 5.10) Has cultural awareness and s/he transfers this to the groups within and outside his/her field. 5.11) Has awareness about citizenship competency. 5.12) Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+).
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) Conduct studies at an advanced level in the field independently. 2) Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field. 3) Planning and managing activities towards the development of subordinates in the framework of a project.	1) Work independently or assume responsibility as a team member to solve unpredicted and complex problems encountered in the field of humanities. 2) Plan activities for professional development of their subordinates. 3) Plan personal and institutional development, using the knowledge and skills they acquire in the field of humanities.	4) Applies the theoretical knowledge in business life during a semester. 4.1) Experiences all processes in business life. 4.2) Takes part in activities related to the field of education in a business operating in the field. 4.3) Questions the application with theoretical knowledge. 4.4) Compiles the knowledge and experience gained in the field. 5) S/he acquires the competencies that develop by the expectations of business world and the society defined as the institutional outcomes of our university on the advanced level in relation with his/her field. 5.1) Acquires the analyzing solving the problems and managing the conflicts. 5.2) Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary. 5.3) Has awareness for ethical and social responsivity. 5.4) By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way. 5.5) Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view. 5.6) Develops strategical, innovative and entrepreneurial ideas. 5.7) Acquires competence of managing the change. 5.8) Shows development personally and socially with and awareness for lifelong learning. 5.9) Follows advanced technologies and developments about digital transformation. 5.10) Has cultural awareness and s/he transfers this to the groups within and outside his/her field. 5.11) Has awareness about citizenship competency. 5.12) Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+).
1) Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach. 2) Determine learning needs and direct the learning. 3) Develop positive attitude towards lifelong learning.	1) Critically evaluate knowledge and skills they acquire in the field of humanities. 2) Define learning needs of their subordinates, and manages learning processes. 3) Adopt a positive approach to lifelong learning.	2) He/She follows the developments in our country and the world. 2.1) He/She interprets the current literature by doing scientific research on Public Relations and Advertising. 2.2) He/She follows innovative developments in the field 2.3) By the knowledge acquired from the Art and History of Civilization lesson he/she realizes creative public relations and advertising campaigns.
1) Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field. 2) Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security.	1) Gather, analyze and interpret knowledge in the field of humanities, and communicate this knowledge to related individuals and institutions. 2) Comply with ethical values in practices related with humanities. 3) Consider the universality of social, cultural and artistic rights in the field of humanities; have an awareness of social justice; protect historical and cultural heritage; and give importance to social and cultural values. 4) Carry out interdisciplinary research in the field of humanities. 5) Participate in and comply with quality management and quality processes.	1) He/She comprehends communication in all aspects. 1.1) He/She uses effective communication skills in business life. 1.2) He/She commands of internal communication concepts. 1.3) He/She has ability of written and verbal communication. 1.4) By comprehending the communicatitive meaning of semiotics he/she evaluates possition of it in the field of public relations and advertising 1.5) He/she knowledges about basic business functions. 3) To apply the theoretical and conceptual information for the field of Public Relations and Advertising. 3.1) He/She plans the entire process of a public relations campaign 3.2) He/She plans the entire process of an advertising campaign. 3.3) He/She creates a crisis communication plan that includes proactive and reactive measures. 3.4) He/she interprets the theoretical and sectoral applications of traditional and new media planning.
1) Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field. 2) Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data. 3) Organize and implement project and activities for social environment with a sense of social responsibility. 4) Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level. 5) Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge.	1) Impart knowledge and communicate their opinions to institutions related with humanities; offer theoretical and practical solutions to problems. 2) Support their solution proposals to problems concerning humanities with qualitative and quantitative data, and communicate these data through various media to specialist and nonspecialist individuals and institutions. 3) Participate in various social, cultural and artistic events held in the field of humanities. 4) Follow the knowledge in humanities and communicates this knowledge to specialist and non-specialist individuals and institutions by speaking at least one foreign language at B1 level, as 1. gather, analyze and interpret knowledge in the field of humanities, and communicate this knowledge to related individuals and institutions. 2. comply with ethical values in practices related with humanities. 3. consider the universality of social, cultural and artistic rights in the field of humanities; have an awareness of social justice; protect historical and cultural heritage; and give importance to social and cultural values. 4. carry out interdisciplinary research in the field of humanities. 5. participate in and comply with quality management and quality processes. defined by the European Language Portfolio. 5) Use computer software and information and communication technologies required by the field of humanities at the advanced level	1) He/She comprehends communication in all aspects. 1.1) He/She uses effective communication skills in business life. 1.2) He/She commands of internal communication concepts. 1.3) He/She has ability of written and verbal communication. 1.4) By comprehending the communicatitive meaning of semiotics he/she evaluates possition of it in the field of public relations and advertising 1.5) He/she knowledges about basic business functions.